How To Choose The Fastest Hosting For Your Blog and Website

When it comes to choosing a website hosting company, you may feel slightly overwhelmed at the plethora of choices available. It seems that there are as many fake positive reviews these days as there are authentic reviews, so it’s difficult to know if you can trust the buzz about a particular host.

At the same time, choosing the right website host is vital to running a successful website. Small Business Computing finds that some of the most common complaints against web hosting companies include bad customer service, site downtime and hidden fees.

Nonetheless, choosing the wrong host may bring about much, much worse problems, such as:

1. Loss In Revenue – When your website goes down that means time that people cannot visit your site to purchase your products. You’ll lose revenue, or worse, customers to a competitor’s website.

2. Slow Website Loading Speeds – The quality of your web hosting impacts the speed of your website, which in turn, affects every metric you care about: bounce rate, search rankings, and conversion rate. Research indicates that an increase of 1 second in page load time can cause a 7% drop in website conversion rate.

3. Site Security – Even the most secure website is not safe from hackers and malware attack. However, a good web hosting company will have safeguards in place to prevent these attacks, or react quickly to right any security issues, while a poor hosting company may mean that your site is down for weeks. A non-responsive host will not help fix the problem at all and you might have to rebuild your site from scratch on a new server to get rid of the issues.

Choosing The Right Web Host

Even armed with the knowledge of what happens when you choose the wrong host, you may still feel overwhelmed and uncertain on how to choose the best host for your needs. Fortunately, there are 15 simple questions you can ask that will help you make an informed decision.

1. What are my hosting needs?

Figuring out your hosting needs is essential to decide the type of hosting plan required. What type of website is being built; will it be mainly text-based or will it utilize other forms of media? If your site will use a lot of bandwidth, a shared hosting plan may not be right for you. Instead, you may want to looking into dedicated hosting solution. On the other hand, if security is a concern and you won’t be using a lot of bandwidth, then a VPS may be a better choice for your site.

Do you need Windows technologies for your website, such as ASP, Microsoft Access or Microsoft SQL? Perhaps you need Unix-based hosting to utilize technology like WordPress, PHP, Perl and MySQL. Beginners will want a simple shared hosting account on a Unix-based server. This is the easiest to use and will fit your needs as a beginner. However, ensure that the host has the option to upgrade.

Google Says is ‘Partially Dangerous’

Google is a “partially dangerous” website and people should be careful when using it, Google has warned.

The site’s main search engine could try and steal the personal information of its users or install malware on their computers, according to Google’s unusually frank assessment of itself.

The warning comes as part of Google’s own online transparency report, which lists reports on how private and safe websites are – and calls out those that are potentially dangerous.

The End of Google PageRank: Google Kills Off Its Most Visible Ranking Factor

We gather here today to remember Google PageRank.

John Mueller confirms that Google is removing PageRank scores from the public eye completely. Google Toolbar and non-Chrome browsers may still show the scores for the next few weeks, but enjoy it while it lasts. That data will soon be unavailable—if it hasn’t disappeared already.

PageRank was pretty much the first algorithm Google used to put itself on the map. It incentivized users to use Google over other search engines like Lycos and Yahoo.

PageRank helped establish that building quality backlinks is a critical part of today’s SEO strategy. But PageRank also had its share of controversies. And now that it will be gone, ranking on Google becomes an even more mystifying process. No longer will you get to see how your webpage scores.

Remembering Google PageRank

PageRank’s visibility is dead, but no one’s exactly in mourning. And that’s because there hasn’t been much to mourn about recently.

PageRank scores haven’t been updated in ages, and Google had pretty much forecasted its eventual decay with the release of Chrome, which had no need for a toolbar since its search bar was built-in. There’s been little reason for users to download the Google PageRank toolbar, outside of the vain hope that PageRank would update again.

But it never did. And now, it never will.

Now we can look fondly—semi-fondly, anyway—at its rich history and controversial beginnings. At its best, it gave validation that you were doing something right with your website. A numeric indication showing your site’s importance. But at its worst, PageRank bred black hat SEO techniques like a plague.

In the 2000s, PageRank was seen as an indicator of how important users thought a page was according to its website ranking. Later, it was decided PageRank was what Google thought about a page, not users. As Google began gaining authority as the world’s Number One Search Engine, webmasters began to pursue PageRank using unsavory means like link spam to illegitimately increase their score. Hence the gradual drop in support of it.

But PageRank is still going to be part of Google’s ranking factors. Links are still just about the most important ranking factor there is. “Importance” has given way to things like “trust” and “authority.” And recent search engine rankings shows that the quality of the sites linking to you are incredibly important. The only thing that’s changing is that webmasters won’t feel pressured to game the system any longer. The temptation has been removed entirely.

Will comments still be filled with unrelated garbage links? A practice which arose from the rise of PageRank? Probably. Old habits die hard, after all. But that’s what the nofollow tag is for. PageRank will continue to exist.

What to Do in a Post-PageRank World

So how can you tell if your search engine optimization efforts are working? Is all your hard work paying off? Without that visual score provided by PageRank, how do you know if you’re doing well?

Your ranking position on the SERPS should be a pretty good indication of your site’s performance. If your site moves up, good job! You’re doing everything Google wants. You can also check Google Search Console and see if you have any warnings. If things are all-clear, keep up the good work.

The only thing for sure is to follow Google’s Webmaster Guidelines. If you focus on delivering user-oriented content and practices—not trying to cheat your Google PageRank score like in the old days—you’ll end up with a site both Google and users will love.