When it comes to choosing a website hosting company, you may feel slightly overwhelmed at the plethora of choices available. It seems that there are as many fake positive reviews these days as there are authentic reviews, so it’s difficult to know if you can trust the buzz about a particular host.
At the same time, choosing the right website host is vital to running a successful website. Small Business Computing finds that some of the most common complaints against web hosting companies include bad customer service, site downtime and hidden fees.
Nonetheless, choosing the wrong host may bring about much, much worse problems, such as:
1. Loss In Revenue – When your website goes down that means time that people cannot visit your site to purchase your products. You’ll lose revenue, or worse, customers to a competitor’s website.
2. Slow Website Loading Speeds – The quality of your web hosting impacts the speed of your website, which in turn, affects every metric you care about: bounce rate, search rankings, and conversion rate. Research indicates that an increase of 1 second in page load time can cause a 7% drop in website conversion rate.
3. Site Security – Even the most secure website is not safe from hackers and malware attack. However, a good web hosting company will have safeguards in place to prevent these attacks, or react quickly to right any security issues, while a poor hosting company may mean that your site is down for weeks. A non-responsive host will not help fix the problem at all and you might have to rebuild your site from scratch on a new server to get rid of the issues.
Choosing The Right Web Host
Even armed with the knowledge of what happens when you choose the wrong host, you may still feel overwhelmed and uncertain on how to choose the best host for your needs. Fortunately, there are 15 simple questions you can ask that will help you make an informed decision.
1. What are my hosting needs?
Figuring out your hosting needs is essential to decide the type of hosting plan required. What type of website is being built; will it be mainly text-based or will it utilize other forms of media? If your site will use a lot of bandwidth, a shared hosting plan may not be right for you. Instead, you may want to looking into dedicated hosting solution. On the other hand, if security is a concern and you won’t be using a lot of bandwidth, then a VPS may be a better choice for your site.
Do you need Windows technologies for your website, such as ASP, Microsoft Access or Microsoft SQL? Perhaps you need Unix-based hosting to utilize technology like WordPress, PHP, Perl and MySQL. Beginners will want a simple shared hosting account on a Unix-based server. This is the easiest to use and will fit your needs as a beginner. However, ensure that the host has the option to upgrade.